So why are we doing this?
The “HeidelbergCement” brand no longer fully represented who we are today, what we stand for, where we’re heading. We’ve always been more than cement. In fact, we’ve provided a wide range of building materials, solutions, and services for many years. And we’re transforming for a new era. Our future is sustainable. Our future is digital. We’re driving change to make a difference. And that starts right here with us. With our new brand Heidelberg Materials, we are telling the world.
Our brand name will be rolled out across the world, retiring legacy brands in due course. In a world where communication is digital and global, this is the only way we can speak with a strong, unified voice.
It's a bold step forward in a world where customer demands, markets, and competitors are changing rapidly. Where opportunities and challenges go beyond country borders and our product portfolio is evolving.
We’ll always be Heidelberg at heart: a trusted world leader in our industry with 150 years of experience. Our new name signals continuity. And it also stands for change. We’ll use our combined forces to lead the field when it comes to driving down carbon emissions. We’ll pioneer circularity in construction. And we’ll unlock new customer benefits through digitalisation.
Our new logo combines rationality and emotion. It unites the traditional values and future fields of the Group. The related picture mark is new: two elements, joined in an organic form, represent the initial letter 'h' of the brand. The bigger shape stands for a construction element and thus for the technical strengths of Heidelberg Materials. The smaller element symbolises the Group’s future fields.
As our new brand becomes more and more familiar, we are convinced it will come to stand for a company that focuses on what’s fundamental and what it does best: building materials. We are also convinced it will come across as approachable, dedicated to customer satisfaction. It is also aspirational: It speaks of our ambition to drive the transformation of our industry for the benefit of our customers, our shareholders, our employees, and the society we live in.