BirdLife partnership: HeidelbergCement sponsors Spring Alive Campaign 2019
Since 2011, HeidelbergCement has been cooperating with BirdLife International, one of the largest nature conservation organizations worldwide. Both partners strive to promote biodiversity in quarries and the surrounding areas, and have successfully implemented species protection projects in several different European and African countries.
Through the partnership with BirdLife International, HeidelbergCement has offered to sponsor the 2019 season of the Spring Alive project: Started in 2006, Spring Alive brings together children, their teachers and families to record their first sightings of easily-recognized migratory birds. By posting their sightings on the springalive.net website, children from Europe, Central Asia and Africa create a real-time map of the incredible journeys these birds take every year. Creating awareness about their importance and the need to protect these birds and their habitats is what the Spring Alive project aims to achieve.
Spring Alive has five flagship migratory bird species, which form the focus of their migratory monitoring. The arrival of these species in Europe having travelled from Africa confirms that spring is here and the European winter is over. HeidelbergCement’s involvement in Spring Alive has introduced a sixth migratory bird to the project: The Sand martin, a quarry flagship species and frequent visitor in many of the sites, will be included as one of the “birds to look out for”.
With 54 countries, hundreds of thousands of schoolchildren participating, and millions receiving the message though digital media, the Spring Alive project has a wide audience, and fits in perfectly with HeidelbergCement’s sustainability strategy to create awareness about biodiversity. During the 2019 season, some of HeidelbergCement’s quarry sites across parts of Africa and Europe will be participating in the project in collaboration with the local BirdLife Partners.
Learn more about HeidelbergCement's partnership with BirdLife
